Filling Beds (Practical marketing and sales for care home managers)

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The Health Care Training Company

Course Provider

    Based in Chelmsford

Regions covered


How to book

    Use the course enquiry form on the right or call them on 01245 357132.

Training Course Details

  • Course Length: 5 Days
  • Delivery Method: In-house/Workplace
  • Suitable for: Group


This filling beds course was originally developed for a care provider with a small chain of sites. The owners commissioned the training because organisational occupancy rates had dropped below 93%. I worked with mangers, assistant managers an site admins. They have succeeded in maintaining occupancy rates to above 97.9% for the last three years.

The course is run over a ten month period with one day contact every two months. Students are set practical tasks all aimed at improving their marketing and sales conversation rates. This means there is an outside time commitment with course that needs to be catered for.

The Aim of the course is to give those who attend the practical skills to maximise occupancy and profit for individual units and the organisation as a whole.

Learning outcomes
1. Understanding the roles of marketing and sales
2. Identifying which mediums to use for the care sector
3. Identifying potential new markets
4. Creating copy that sells
5. Trialing copy that sells
6. Maximising the profitability of existing market
7. Reducing the acquisition cost of new residents
8. Creating profitable business associations
9. Practical selling
10. Profitable networking for profit

The assessment of the course is ongoing. Students are assessed via:

1. Occupancy rates
2. Percentage of leads generated
3. Percentage of closed
4. Percentage of additional income generated for home site
5. Percentage of group income generated across all sites

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Listing ID: 87755ed999a05049

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